Lead Generation

Lead Generation

Generate high-quality leads based on your company’s products, requirements, and goals. Using multi-channel Lead Generation we seamlessly collaborate with your sales team to deliver the best results

  • SEO
  • Paid Ads
  • Social Media
  • Email
  • Landing Pages
For a business to grow, it either needs to retain its existing customers or find new ones who might be interested in buying from them. Lead Generation can be broadly categorized as, finding new customers and getting them on board to buy your product or service. This makes the Lead generation process one of the most important aspects of growing your business
Dialing an endless list of numbers with the hope of converting them into customers may help you get some leads but the quality of these leads is usually very poor.

Quality data is the most crucial element for your sales team to get right down to business. Through Lead Generation in B2B with the help of Lead Generation Companies such as Vipnak, you can gain in-depth research & analysis from our experienced research experts. We gather data by classifying leads according to their potential or likeliness to convert which helps you identify contacts who are more likely to convert and become your customers.


Why Is Lead Generation Important for Businesses?

Lead generation is a key goal for most businesses because, without leads, there are no sales, and consequently, no revenue.

Sure, a firm may have several important goals, but a large percentage of organizational goals focus on lead generation. When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on.

Lead generation is important because it asks the fundamental question, “What does your potential customer want?”

Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads. You’ve still got to turn the lead into a customer, but it’s the starting point, and once you’ve got a sales pipeline full of leads, it’s much easier to tweak your sales strategies.

Why is lead generation important?

  • Targets the correct customers
  • Increases brand awareness
  • Allows data collection
  • Increases brand loyalty
  • Tattooed leggings
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Sales and marketing alignment

Sales alignment is key to any successful lead generation strategy. Using techniques like social selling, outbound emailing, and networking, the sales team, can take lead generation into their own hands.

B2B Lead Generation Services


Account Based Marketing

AI-Powered Account Based Marketing & Advertising Solution for B2B Marketers. More Meetings and Deal Acceleration – Everything B2B Marketers Want. Get Started with ABM.



BANT is an acronym that stands for “Budget, Authority, Need, Timing.” It provides a simple framework for qualifying prospects in a business-to-business (B2B) sales setting.


Marketing Qualified Lead

A marketing qualified lead (MQL) is a lead that the marketing team has deemed more likely to become a customer compared to others.


Confirmed Call Back

Seal the deal through confirmation calls. According to research, almost 48% of salespersons don’t follow up with their prospective clients.


Sales Qualified Lead

A sales-qualified lead is a prospective customer that has a high probability of converting into a sale.


Appointment Setting

An Appointment Setter is a professional who schedules consultations between sales staff and prospective clients, ensuring that important meetings are booked.